Earlier this week we launched a new website (and logo) for Omaha by Design and Benson Ames Alliance called The Cole Creek Project. The project goals are to stabilize the creek, improve its water quality and enhance it for recreational and educational use.

There are two main goals for the website: 1) Inform about the project. 2) Educate about what “YOU” can do.

Stream conservation can be a pretty dull subject…we knew to truly engage people, it needed to be fun yet appropriate for a variety of age groups. We used intensely bright colors, ironically large type for the navigation and quirky animation to create this kitschy look and feel.

Because of the educational component of this project (and the fact that no one has ever heard of Cole Creek!), we felt Stream of Consciousness was a very fitting tag line.

For the community involvement part of the site, we broke down the things people can do into three actionable categories: Start. Stop. Spread.

Help spread the word:

• Send your friends to: ColeCreek.org
• Sign up for the email newsletter
• Follow @colecreek on Twitter
• Subscribe to the RSS news feed

Weeeeeeeeeeeeee!
John Henry Müller